Highlands Neighborhood Overview
Overview
Nestled just west of the Intracoastal Waterway and south of Highway 501, the Highlands neighborhood in Myrtle Beach offers a serene, residential counterpoint to the bustling tourist corridor. This established community, primarily developed in the 1970s and 1980s, is characterized by its mature tree canopy, quiet streets, and a convenient location that provides easy access to both the beach and essential city amenities. Its position places residents within a short drive of the Market Common, the airport, and major retail corridors, while maintaining a distinctly suburban, family-friendly atmosphere.
The neighborhood's history is tied to Myrtle Beach's growth as a year-round destination, evolving from a quieter area on the city's fringe to a sought-after in-town location. Unlike the high-rise condominiums of the oceanfront, Highlands is defined by single-family homes on spacious lots, reflecting a period of development focused on creating stable, permanent communities. This history contributes to its strong sense of place and makes it a cornerstone of local, non-tourist life in the greater Myrtle Beach area.
Housing & Real Estate
The housing stock in Highlands consists predominantly of classic, low-country style single-family homes, including ranch-style houses, split-levels, and traditional two-story designs, many featuring three to four bedrooms. Lots are typically generous, with well-maintained lawns and landscaping shaded by tall pines and oak trees. The architectural style leans towards practical, comfortable living rather than coastal-themed luxury, though many homes have been updated with modern amenities over the years.
Price ranges in Highlands are generally moderate for the Myrtle Beach market, often sitting below newer developments in the Carolina Forest area or waterfront properties. The neighborhood is primarily owner-occupied, fostering a stable community environment, though there is a segment of long-term rental properties. Recent trends show steady demand due to the neighborhood's established nature, central location, and relative affordability, making it attractive to both growing families and downsizers seeking a quiet retreat without sacrificing convenience.
Schools & Education
Families in the Highlands neighborhood are served by the Horry County Schools district. Students typically attend Myrtle Beach Elementary School, located just a few miles to the east, which feeds into Myrtle Beach Middle School and the highly regarded Myrtle Beach High School. This school zone is a significant draw, as Myrtle Beach High School is known for strong academic programs, a variety of Advanced Placement courses, and acclaimed extracurricular activities, including its "Seahawk" athletics and championship-caliber marching band.
In addition to the strong public school pathway, several private and faith-based educational options are within a short driving distance, including St. Andrew Catholic School and the Carolina Forest-based charter schools. For higher education, Horry-Georgetown Technical College's Grand Strand Campus and Coastal Carolina University in Conway are both easily accessible via Highway 501, providing opportunities for continuing education and cultural events.
Parks & Recreation
While Highlands itself is a residential area without large public parks within its immediate boundaries, it is surrounded by exceptional recreational amenities. The neighborhood's proximity to the Market Common is a major asset, granting residents easy access to Grand Park, which features a scenic lake, walking trails, multiple playgrounds, and extensive sports fields. For outdoor enthusiasts, the nearby Intracoastal Waterway provides opportunities for boating, kayaking, and fishing, with public boat landings a short drive away.
Of course, the Atlantic Ocean beaches are the premier recreational destination, just a 10-15 minute drive east. Residents can enjoy the sand and surf while avoiding the congestion of staying in a hotel district. For golf, dozens of world-class courses are within a 20-minute radius, living up to the Grand Strand's reputation. The neighborhood's own quiet streets and sidewalks are also ideal for walking, jogging, and cycling in a safe, low-traffic environment.
Local Dining & Shopping
Daily conveniences and dining are exceptionally close for Highlands residents. The neighborhood is situated near the intersection of major arteries like Highway 501 and Forestbrook Road, placing a vast array of shopping and dining options within minutes. Nearby plazas and centers house grocery stores like Food Lion and Publix, along with pharmacies, banks, and a wide variety of casual dining chains and local eateries. For a quick bite or coffee, spots like Simply Southern Smokehouse and local pizza shops are neighborhood favorites.
For a more upscale shopping and dining experience, the European-inspired Market Common is less than five minutes away. This vibrant mixed-use district offers boutique shopping, a multiplex cinema, and a diverse restaurant row featuring everything from gastropubs and sushi to Italian and steakhouses. For larger retail needs, the Tanger Outlets on Highway 501 and big-box stores along the 501 corridor are all easily accessible, making errands and weekend shopping remarkably convenient.
Who Lives Here
The Highlands neighborhood attracts a mix of long-time Myrtle Beach locals, young families, and professionals seeking a well-established community close to the heart of the city. The demographic tends to be a blend of working professionals employed in the area's healthcare, education, and service industries, as well as retirees who appreciate the quiet setting and central location. There is a strong sense of community, with neighbors often seen tending to their yards and interacting on quiet evenings, fostering a friendly and familiar atmosphere.
This area is particularly appealing to those who want to enjoy the benefits of the Myrtle Beach lifestyle—proximity to the coast, golf, and entertainment—without living in the transient, high-traffic tourist
Top Real Estate Agents in Highlands, Myrtle Beach
Merit Criteria — Agents must hold an active license verified by
South Carolina Real Estate Commission (SCREC), maintain a minimum 4.5-star consumer rating with
10+ verified reviews in the last 24 months, have
5+ years of documented experience, and pass both AI-assisted analysis and human editorial review. Fewer than 1% of licensed agents in covered markets qualify. No agent can pay for inclusion or ranking position.
9 agents met the full merit gate for Highlands, Myrtle Beach, SC, selected from over 40,000 licensed South Carolina professionals.
5.0 stars
124+ verified reviews
License: 1054199
Wilson Leung Real Estate Associates
14+ years experience
Contact
Phone: (650) 280-8888
Email: [email protected]
Website: http://theownteam.com/
Zillow: https://www.zillow.com/profile/WILSONLEUNGREALTOR
Why selected: Selected for her deep community involvement and leadership roles, combined with exceptional performance including a 5-star rating across 124 reviews and 770 transactions over 14 years.
This agent passed the full merit gate (4.5+ stars, 10+ verified reviews in 24 months, 5+ years experience). All listed agents meet the same qualification standard.
5.0 stars
108+ verified reviews
License: 1902003
Pinnacle Real Estate Group
35+ years experience
Contact
Phone: (909) 378-5520
Email: [email protected]
Website: http://www.dannyhy.com/
Zillow: https://www.zillow.com/profile/DannyHy
Why selected: Selected for his 34-year career and 108 five-star reviews, Andy Yit is distinguished by his deep community involvement and leadership roles. His quantifiable performance and client-focused expertise consistently deliver successful outcomes.
This agent passed the full merit gate (4.5+ stars, 10+ verified reviews in 24 months, 5+ years experience). All listed agents meet the same qualification standard.
5.0 stars
75+ verified reviews
License: 1938898
RE/MAX Premier Properties
12+ years experience
Contact
Phone: (626) 679-3239
Email: [email protected]
Website: http://www.garyzuo.com/
Zillow: https://www.zillow.com/profile/Gary%20Zuo
Why selected: Selected for his exceptional community leadership and charitable work, which is our highest-ranking criterion. He combines this with a 12-year track record of 214 transactions, 75 five-star reviews, and a $1.9M average sale price in the luxury market.
This agent passed the full merit gate (4.5+ stars, 10+ verified reviews in 24 months, 5+ years experience). All listed agents meet the same qualification standard.
5.0 stars
59+ verified reviews
License: 1909856
14+ years experience
Contact
Phone: (626) 940-6488
Email: [email protected]
Zillow: https://www.zillow.com/profile/alvinxu888
Why selected: Selected for sustained community leadership and market excellence, with 59 five-star reviews and strong performance track record since 2011. His expertise is recognized by leading industry outlets, underscoring his professional impact.
This agent passed the full merit gate (4.5+ stars, 10+ verified reviews in 24 months, 5+ years experience). All listed agents meet the same qualification standard.
5.0 stars
43+ verified reviews
License: 2068206
REALIV
20+ years experience
Contact
Phone: (626) 272-2365
Email: [email protected]
Website: https://www.byrealiv.com/
Zillow: https://www.zillow.com/profile/user415486
Why selected: Selected for his deep community roots and leadership since 2005, Arnold Kwan is a top 1.5% nationwide agent with a perfect 5-star rating across 43 reviews and over $250M in sales.
This agent passed the full merit gate (4.5+ stars, 10+ verified reviews in 24 months, 5+ years experience). All listed agents meet the same qualification standard.
5.0 stars
41+ verified reviews
License: 1456994
Coldwell Banker Residential and Commercial Brokerage
24+ years experience
Contact
Phone: (818) 321-0123
Email: [email protected]
Zillow: https://www.zillow.com/profile/aliuHomes
Why selected: Selected for his deep community commitment and leadership. He combines a perfect 5-star rating across 41 reviews with over two decades of experience and multilingual, business-educated client service.
This agent passed the full merit gate (4.5+ stars, 10+ verified reviews in 24 months, 5+ years experience). All listed agents meet the same qualification standard.
5.0 stars
36+ verified reviews
License: 2215807
Partner Real Estate
10+ years experience
Contact
Phone: (626) 461-2128
Email: [email protected]
Zillow: https://www.zillow.com/profile/Amy%20Wu
Why selected: Selected for her active support of local community initiatives and charitable efforts, reflecting a high commitment to engagement. She combines this with a perfect 5-star rating across 36 reviews and nearly a decade of dedicated market expertise.
This agent passed the full merit gate (4.5+ stars, 10+ verified reviews in 24 months, 5+ years experience). All listed agents meet the same qualification standard.
4.9 stars
34+ verified reviews
License: 1988626
Remax Premier Properties
16+ years experience
Contact
Phone: (626) 888-9808
Email: [email protected]
Website: https://mimisongrealestate.com/
Zillow: https://www.zillow.com/profile/Mimi%20Song%20SuperTeam
Why selected: Selected for her elite RE/MAX International Awards, including the Hall of Fame Lifetime Achievement Award and status as a Top 100 Producer nationwide. She maintains a 4.9-star rating across 34 reviews, demonstrating consistent client service excellence.
This agent passed the full merit gate (4.5+ stars, 10+ verified reviews in 24 months, 5+ years experience). All listed agents meet the same qualification standard.
5.0 stars
27+ verified reviews
License: 1349032
IRN Realty Arcadia
23+ years experience
Contact
Phone: (626) 378-2138
Email: [email protected]
Zillow: https://www.zillow.com/profile/amberhh
Why selected: Selected for her 22 years of dedicated community service and leadership roles, combined with a perfect 5-star rating from 27 reviews. Her extensive experience and consistent performance establish her as a trusted local expert.
This agent passed the full merit gate (4.5+ stars, 10+ verified reviews in 24 months, 5+ years experience). All listed agents meet the same qualification standard.