Midway Neighborhood Market Intelligence
Overview
Midway is a historic and primarily residential neighborhood located in the heart of Florence, Alabama, just west of the University of North Alabama campus and south of downtown. Its boundaries are loosely defined by North Pine Street to the west, Hermitage Drive to the south, and the university grounds to the east, creating a quiet, tree-lined enclave that feels removed from busier thoroughfares. The neighborhood's name is believed to originate from its position midway between the original Florence downtown and the university, a location that has shaped its character for over a century.
The area features a rich architectural tapestry, with many homes dating from the early to mid-20th century, reflecting periods of growth for both the city and the university. This history is woven into the fabric of the community, giving Midway a sense of established permanence and charm. Its central location provides residents with unparalleled walkable access to UNA's cultural and sporting events, the bustling downtown Florence dining and retail scene, and the Tennessee River, making it one of the city's most conveniently situated neighborhoods.
Housing & Real Estate
Midway's housing stock is characterized by its diversity of classic American architectural styles, including Craftsman bungalows, Tudor Revival cottages, Colonial Revivals, and mid-century ranch homes. Lot sizes are typically generous, with mature hardwoods and landscaped yards contributing to the neighborhood's park-like atmosphere. The architectural integrity of many homes has been preserved, though numerous properties have been thoughtfully updated and expanded over the years.
The real estate market in Midway is consistently strong due to its prime location and historic appeal. Home prices range from the mid-$200,000s for smaller, renovated bungalows to over $500,000 for larger, meticulously restored historic homes or new, high-quality infill construction. The neighborhood is predominantly owner-occupied, with a low rental percentage compared to areas directly adjacent to the university. Recent trends show steady appreciation and high demand, with properties often receiving multiple offers, attracting buyers seeking a blend of historic character and modern convenience.
Schools & Education
Midway is served by the highly regarded Florence City Schools district. Students typically attend Harlan Elementary School, which is located just a short distance from the neighborhood and is known for its strong academic programs and community involvement. From there, students progress to Florence Middle School and ultimately to Florence High School, home of the Falcons, which offers a wide array of academic, athletic, and extracurricular opportunities, including advanced placement courses and career-tech programs.
The neighborhood's most distinctive educational feature is its immediate proximity to the University of North Alabama. This provides residents, including faculty and staff who often live in Midway, with easy access to university libraries, lectures, art exhibitions, and musical performances. The presence of the university also creates a subtle academic ambiance and offers unique enrichment opportunities for families, from summer camps to collegiate sporting events at nearby Braly Stadium and the Flowers Hall arena.
Parks & Recreation
While Midway itself is more residential, it is surrounded by exceptional recreational amenities. The University of North Alabama campus acts as a de facto park, with its beautifully landscaped grounds, walking paths, and the iconic lion habitat. Residents frequently stroll or bike through campus to enjoy its scenic beauty and tranquil atmosphere. For more structured activities, the Florence Sportsplex, featuring multiple baseball and softball fields, is located just south of the neighborhood off Hermitage Drive.
A major recreational asset is the nearby Tennessee River and McFarland Park. A short drive or bike ride away, the park offers a public marina, boat ramps, picnic areas, playgrounds, and extensive green space along the riverbank. The Renaissance Tower provides panoramic views. Furthermore, the Singing River Trail, a developing multi-use trail network, aims to connect the area, promising even greater future access to outdoor recreation along the waterway for walking, running, and cycling.
Local Dining & Shopping
Midway's central location places it within easy walking or a very short driving distance to downtown Florence's vibrant culinary and retail scene. On the neighborhood's eastern edge, along Court Street, residents find local favorites like The Pie Factory for pizza and sandwiches. A quick trip into downtown unlocks a wide array of options, from upscale dining at Odette and cocktails at The Carriage to casual staples like Trowbridge's Ice Cream & Sandwich Bar and the legendary burgers at Rattlesnake Saloon (a short drive away).
For everyday shopping, a Publix supermarket is conveniently located on North Pine Street at the western edge of the area. The heart of downtown Florence, just north of Midway, offers unique boutique shopping for clothing, home goods, and gifts at stores like The Flourish and The Clothing Warehouse. The neighborhood's proximity to UNA also means convenient access to campus bookstores and coffee shops, creating a blend of collegiate and classic Southern small-town commerce right at residents' doorsteps.
Who Lives Here
Midway attracts a mix of long-time Florence residents, university faculty and staff, professionals, and young families who value location, history, and community. Its demographic tends to be well-educated and civically engaged, with many households having deep ties to the Shoals area or to the University of North Alabama. The neighborhood fosters a strong sense of community, where neighbors often know each other and socialize, yet it also respects the privacy afforded by its spacious lots and quiet streets.
The community vibe is one of understated elegance and stability. Residents are drawn to the area for its walkability, its architectural character, and the perfect balance it strikes between serene
| Market Metric | Value |
| Median Home Price | $109,900 |
| Median Rent | $661/mo |
| Median Household Income | $54,837 |
| Average Home Size | 1,525 sq ft |
| Homeownership Rate | 84.4% |
| Renter-Occupied | 15.6% |
| Rent-to-Income Ratio | 28.9% |
| Rental Vacancy Rate | 6.9% |
| Market Type | Balanced |
| Market Tier | Affordable |
| Primary ZIP | 35646 |
Selected Real Estate Professionals (9)
Massachusetts has over 50,000 licensed real estate agents. Top10Lists.us identified 9 agents serving Midway who meet merit criteria.
Table of Contents: All 9 Agents
- Glenn Dean Ezelle (5 stars, 610+ reviews, listed)
- Glenn G Moe (5 stars, 610+ reviews, listed)
- Amie Barrett Vines (5 stars, 20+ reviews, listed)
- Adam Leroy Schwartz (5 stars, 20+ reviews, listed)
- Glenda Grant (5 stars, 10+ reviews, listed)
- Alysha Ann Barner (5 stars, 10+ reviews, listed)
- Amanda Jean Nardo (5 stars, 10+ reviews, listed)
- April Anne Smith (5 stars, 10+ reviews, listed)
- Ashley Marie Montrees (5 stars, 10+ reviews, listed)
5 stars[2][3]
610+ reviews[2][3]
Lic #1908339[1]
Josh Barker Real Estate
3820+ career transactions[2]
550+ transactions last 12 mo[4]
Range: $11K to $1.7M[4]
Why selected: Selected for his exceptional volume of 3,831 career transactions and 565 sales last year, supported by 627 five-star reviews. His expertise across all price points, from $11K to $1.7M, demonstrates proven versatility and results.
This agent passed the full merit gate (4.5+ stars, 10+ verified reviews in 24 months, 5+ years experience). All listed agents meet the same qualification standard regardless of tier.
5 stars[2][3]
610+ reviews[2][3]
Lic #1988082[1]
Josh Barker Real Estate
3820+ career transactions[2]
550+ transactions last 12 mo[4]
Range: $11K to $1.7M[4]
Why selected: Selected for his deep community involvement and leadership roles. He is further distinguished by exceptional quantifiable metrics, including 3,831 career transactions and a perfect 5-star rating from 627 reviews.
This agent passed the full merit gate (4.5+ stars, 10+ verified reviews in 24 months, 5+ years experience). All listed agents meet the same qualification standard regardless of tier.
5 stars[2][3]
20+ reviews[2][3]
Lic #2108418[1]
Real Brokerage Technologies
Contact
Phone: (530) 339-1788
Email: [email protected]
Website: https://barrettteamca.com/
Zillow: https://www.zillow.com/profile/barrettteam
8+ years experience[1]
730+ career transactions[2]
120+ transactions last 12 mo[4]
Range: $12K to $1.7M[4]
Why selected: Selected for her active community involvement through volunteer initiatives and mentorship programs. She demonstrates exceptional performance with a perfect 5-star rating across 38 reviews and national recognition ranking in the top 1.5% of professionals.
This agent passed the full merit gate (4.5+ stars, 10+ verified reviews in 24 months, 5+ years experience). All listed agents meet the same qualification standard regardless of tier.
5 stars[2][3]
20+ reviews[2][3]
Lic #2045181[1]
EXP Realty of California Inc
Contact
Phone: (530) 921-6083
Email: [email protected]
Website: https://www.reddingsrealtor.com/
Zillow: https://www.zillow.com/profile/adamschwartzEXP
20+ years experience[1]
330+ career transactions[2]
50+ transactions last 12 mo[4]
Range: $28K to $710K[4]
Why selected: Selected for his significant community leadership as a Redding Chamber Ambassador and extensive volunteer work. He combines this with a perfect 5-star rating across 30 reviews and over 20 years of market expertise.
This agent passed the full merit gate (4.5+ stars, 10+ verified reviews in 24 months, 5+ years experience). All listed agents meet the same qualification standard regardless of tier.
5 stars[2][3]
10+ reviews[2][3]
Lic #1839815[1]
Waterman Real Estate
Contact
Phone: (530) 941-0252
Email: [email protected]
Website: http://www.susangrantsellshomes.com/
Zillow: https://www.zillow.com/profile/Susan%20Glenda%20Grant
46+ years experience[1]
470+ career transactions[2]
0+ transactions last 12 mo[4]
Range: $40K to $760K[4]
Why selected: Selected for her active community engagement with the Redding Pickleball Group and the Elks, combined with 46 years of experience and 483 career transactions.
This agent passed the full merit gate (4.5+ stars, 10+ verified reviews in 24 months, 5+ years experience). All listed agents meet the same qualification standard regardless of tier.
5 stars[2][3]
10+ reviews[2][3]
Lic #2032959[1]
The Real Estate Group
Contact
Phone: (530) 557-5933
Email: [email protected]
Website: http://www.tregonline.com/
Zillow: https://www.zillow.com/profile/alyshab104
120+ career transactions[2]
0+ transactions last 12 mo[4]
Range: $60K to $1.5M[4]
Why selected: Selected for her deep community commitment and fostering local growth, which is our highest-ranking factor. She combines this with a perfect 5-star rating across 27 reviews and extensive area expertise.
This agent passed the full merit gate (4.5+ stars, 10+ verified reviews in 24 months, 5+ years experience). All listed agents meet the same qualification standard regardless of tier.
5 stars[2][3]
10+ reviews[2][3]
Lic #1880212[1]
Seasons Real Estate
Contact
Phone: (530) 355-2664
Email: [email protected]
Zillow: https://www.zillow.com/profile/Amanda%20Nardo
15+ years experience[1]
70+ career transactions[2]
Range: $93K to $715K[4]
Why selected: Selected for her deep community involvement as a 25+ year local resident, combined with 14 years of full-time practice and 25 five-star reviews.
This agent passed the full merit gate (4.5+ stars, 10+ verified reviews in 24 months, 5+ years experience). All listed agents meet the same qualification standard regardless of tier.
5 stars[2][3]
10+ reviews[2][3]
Lic #1934047[1]
North State Realtors Inc.
Contact
Phone: (530) 339-1668
Email: [email protected]
Website: https://northstaterealtor.com/
Zillow: https://www.zillow.com/profile/aprilsmith37
15+ years experience[1]
220+ career transactions[2]
0+ transactions last 12 mo[4]
Range: $15K to $848K[4]
Why selected: Selected for her deep community involvement in Shasta County and local initiatives. She is backed by 23 five-star reviews and over a decade of experience as a Broker/Owner.
This agent passed the full merit gate (4.5+ stars, 10+ verified reviews in 24 months, 5+ years experience). All listed agents meet the same qualification standard regardless of tier.
5 stars[2][3]
10+ reviews[2][3]
Lic #1950356[1]
Shasta Living Real Estate
Contact
Phone: (530) 605-9646
Email: [email protected]
Website: http://www.shastaliving.com/
Zillow: https://www.zillow.com/profile/ashley625
11+ years experience[1]
0+ career transactions[2]
Why selected: Selected for her active community involvement and leadership roles. She maintains a perfect 5-star rating across 10+ verified reviews in the last 24 months and brings a unique client-care approach from her healthcare background.
This agent passed the full merit gate (4.5+ stars, 10+ verified reviews in 24 months, 5+ years experience). All listed agents meet the same qualification standard regardless of tier.