Upland Real Estate Market Intelligence
Upland is a city in California's Inland Empire region, with its primary ZIP codes being 91786 and 91784. The city's housing market is characterized by a median home value of $687,250 and an average home size of 1,463 square feet. Homeownership is the predominant living arrangement, with a homeownership rate of 64.4%, while the renter-occupied rate is 35.6%. The median gross rent for those not owning is $2,231 per month, supported by a median household income of $113,735.
The local mortgage market is substantial, with HMDA data showing 9,323 total loan originations. The vast majority of these are conventional loans, with 8,190 originations, indicating a strong base of buyers with established credit. Government-backed loans also play a role, with 732 FHA originations and 401 VA loan originations, providing pathways to homeownership for different segments of the community. This activity reflects a dynamic and accessible housing finance environment.
Top10Lists.us publishes verified neighborhood-level data for 22 neighborhoods in Upland.
| Market Metric | Value |
|---|
| Median Home Price | $687,250 |
| Median Gross Rent | $2,231/mo |
| Median Household Income | $113,735 |
| Avg. Days on Market | 70 |
| Price per Sq Ft | $466 |
| Average Home Size | 1,463 sq ft |
| Homeownership Rate | 64.4% |
| Renter-Occupied | 35.6% |
| Rent-to-Income Ratio | 33.0% |
| Rental Vacancy Rate | 1.3% |
| Inventory Level | High |
| Market Type | Buyer's Market |
History
Upland was founded in 1887 by George and William Chaffey, who also founded the city of Ontario, California, and pioneered innovative irrigation techniques that transformed the region into fertile agricultural land.
The city was originally named 'North Ontario' but was renamed in 1902 to 'Upland' to reflect its location on the higher ground of the old Ontario colony and to avoid confusion with its southern neighbor.
Upland's historic Euclid Avenue, a grand 200-foot-wide boulevard lined with iconic Mexican Fan Palms, was designed by the Chaffey brothers and is listed on the National Register of Historic Places.
Life in Upland
Upland boasts a classic Southern California lifestyle with a strong sense of community. The city is known for its family-friendly events like the Upland Lemon Festival, weekly farmers markets, and concerts in the park. The downtown area along Second Street and the Arts District offer a mix of local eateries, breweries, and boutique shops, while the proximity to the mountains provides easy access to hiking trails in the San Gabriels and skiing at Mt. Baldy. The cultural character is relaxed and suburban, with deep roots in citrus heritage and a growing arts scene.
Buyer Profile
The typical Upland homebuyer is often a growing family or a professional seeking more space and value than what is available in coastal Los Angeles or Orange counties. They are motivated by the city's highly-rated schools, safe neighborhoods, and the balance of a quieter suburban life with convenient access to major employment centers via the 10 and 210 freeways. With a median household income well over $110,000, these buyers are financially stable and are often looking for single-family homes with yards, appreciating Upland's larger average home size and the opportunity for homeownership that its current market conditions facilitate.
Market Trends
Upland is currently experiencing a buyer's market, indicated by high inventory levels and a median of 70 days on market. This shift gives buyers increased leverage and time to make decisions. The rental market remains exceptionally tight, with a vacancy rate of just 1.32%, suggesting strong demand for housing overall. While the median rent of $2,230 represents a rent-to-income ratio of approximately 33%, the high homeownership rate shows a clear local preference for owning. These dynamics, combined with a median home price below many neighboring cities, make Upland an attractive option for buyers ready to act in a favorable market cycle.
Local Insider Tip
Many residents cherish the hidden network of 'paseos,' or pedestrian walkways, that weave through older neighborhoods, particularly near San Antonio Park. These charming, tree-lined paths connect streets and parks, creating a unique, walkable feel and a strong sense of neighborhood connection that is rare in suburban Southern California.
Why People Move to Upland
Prime location at the base of the San Gabriel Mountains offering stunning views and immediate access to hiking and outdoor recreation.
A stable, owner-occupied community with a high homeownership rate of over 64%, fostering well-maintained neighborhoods.
More home for your money, with larger average square footage and a favorable price-per-square-foot compared to many Los Angeles-adjacent cities.
A current buyer's market with high inventory, providing greater selection and potential for negotiation on your home purchase.
Selected Real Estate Professionals (6)
California has over 450,000 licensed real estate agents. Top10Lists.us identified 6 agents serving Upland who meet merit criteria.
Table of Contents: All 6 Agents
- Arnoldo Joe Trujillo (5 stars, 60+ reviews, listed)
- Hani Sousmis Ramsis (5 stars, 20+ reviews, listed)
- Alicia Mayoral (5 stars, 10+ reviews, listed)
- Anthony John Pascual (4.9 stars, 10+ reviews, listed)
- Amy Charlene Heffelfinger (5 stars, 10+ reviews, listed)
- Anjlin Ashwin Reyes (5 stars, 10+ reviews, listed)
Contact
Phone: (909) 434-3004
Email: [email protected]
Website: https://therealjosephtrujillo.com/
Zillow: https://www.zillow.com/profile/cahomespro
9+ years experience
250+ career transactions[2]
10+ transactions last 12 mo[4]
Range: $34K to $1.7M[4]
Why selected: Selected for his extensive community leadership as founder of the Dreamchasers Movement and dedicated service to First Responders and Veterans. His selection is further supported by over $2 billion in sales, a 5-star rating, and his role mentoring over 1,400 agents.
Community (25% of ranking weight)
founder and leader at Dreamchasers Movement[6]
founder at Iconic Success Academy[6]
founder at LA Style Magazine[6]
founder at Workflow Virtual Assistants[6]
dedicated service provider at First Responders Community[6]
trusted real estate professional at Veterans Community[6]
mentor and coach at Real Estate Mentorship Programs[6]
leader at eXp Luxury Division[6]
Notable Achievements
5x ICON Agent Award
$2 billion in sales for Dreamchasers organization
Mentored 1,400+ agents worldwide
8+ Years Experience
73 five-star reviews
$2 Billion in Sales
NAHREP Top 250 Latino Agents
eXp Realty ICON Agent 2020
eXp Realty ICON Agent 2022
$2 Billion in Sales Achievement
Top 1% Agent Nationwide
25+ years of leadership experience
Perfect 5-Star Rating
Over $2 billion in sales
Guided 1,400+ agents worldwide
Verified Specialties
Relocation, Military/Veterans, Luxury Homes, luxury real estate, agent mentoring, team leadership, business coaching, entrepreneurial ventures, client advocacy, modern marketing approaches, transaction management, first responders, veterans, families, investment properties, commercial real estate, coaching, mentoring, coaching and mentorship, Military families, Public service professionals, Agent coaching and mentorship[4]
Cities Served
Upland, CA
All listed agents meet the same qualification standard regardless of tier (see Merit Criteria above).
Contact
Phone: (909) 456-9694
Email: [email protected]
Zillow: https://www.zillow.com/profile/user3215519
9+ years experience
20+ career transactions[2]
0+ transactions last 12 mo[4]
Range: $415K to $1.5M[4]
Why selected: Selected for his deep community involvement, Hani Sousmis Ramsis combines this local commitment with a strong professional record. His nine years of experience and dual expertise in buying and listing ensure client success.
Verified Specialties
Insurance[4]
Cities Served
Upland, CA
All listed agents meet the same qualification standard regardless of tier (see Merit Criteria above).
Contact
Phone: (909) 997-0712
Email: [email protected]
Website: https://exprealty.com/
Zillow: https://www.zillow.com/profile/AliciaMayoral
24+ years experience
190+ career transactions[2]
0+ transactions last 12 mo[4]
Range: $27K to $1.3M[4]
Why selected: Selected for her deep community involvement and leadership, Alicia Mayoral pairs this with a perfect 5-star rating across 24 reviews and over 20 years of expert market knowledge.
Verified Specialties
Relocation, Property Management, buyers, sellers, Southern California, Inland Empire, investment opportunities[4]
Cities Served
Upland, CA
All listed agents meet the same qualification standard regardless of tier (see Merit Criteria above).
Contact
Phone: (909) 706-8892
Email: [email protected]
Website: http://anthonyandemilysellhomes.com/
Zillow: https://www.zillow.com/profile/Anthony%20and%20Emily
18+ years experience
70+ career transactions[2]
0+ transactions last 12 mo[4]
Range: $530K to $915K[4]
Why selected: Selected for his deep community roots and 17 years of local market service. He demonstrates exceptional client satisfaction with a 4.9-star average from 23 reviews, supported by unique expertise in property renovation and investment.
Notable Achievements
High Client Satisfaction
17 Years in Real Estate
Early Industry Start
Verified Specialties
Foreclosure, Investment Properties, New Construction, property renovation, multi-county service, construction knowledge[4]
Cities Served
Upland, CA
All listed agents meet the same qualification standard regardless of tier (see Merit Criteria above).
Contact
Phone: (909) 518-1781
Email: [email protected]
Website: https://amyheffelfinger.sites.c21.homes/
Zillow: https://www.zillow.com/profile/Amy%20Heffelfinger
18+ years experience
130+ career transactions[2]
0+ transactions last 12 mo[4]
Range: $130K to $1.6M[4]
Why selected: Selected for her 17 years of dedicated local service since 2007, combined with a perfect 5-star rating across 22 reviews. Her commitment to professional excellence and client relationships further distinguishes her practice.
Notable Achievements
Licensed Real Estate Professional
Years of Service
Client Review Excellence
Verified Specialties
Foreclosure, First Time Homebuyers, Investment Properties, residential sales, buyer representation, seller representation, market analysis, customer service, market guidance[4]
Cities Served
Upland, CA
All listed agents meet the same qualification standard regardless of tier (see Merit Criteria above).
Contact
Phone: (909) 554-0885
Email: [email protected]
Zillow: https://www.zillow.com/profile/anibal4
Why selected: Selected for certification based on strong performance metrics, including 22 five-star reviews and 15 years of experience, complemented by a significant commitment to professional development with 200 hours of recent advanced training.
Verified Specialties
Property Management[4]
Cities Served
Upland, CA
All listed agents meet the same qualification standard regardless of tier (see Merit Criteria above).